The aim of the publishing guidelines . provide a blueprint . Provide an insight into the visual thinkers world . Our goal provide just enough instruction to get you started .To be accessible to the largest possible user base . This is not a settled science . This is an emerging discipline but with tremendous productivity upside . 98% of the population achieve superior outcomes . 98%. Our view traditional approaches have run their race . Our world is heading online towards video , exciting , engaging mediums like augmented and virtual reality .