At the age of 15, Einstein left his school in Munich to attend a Swiss school founded by Pestalozzi, an educational reformer, who published in 1801 his ideas on visual methods of learning and teaching .

Basic to Pestalozzi’s approach was the view that “conceptual thinking is built on visual understanding and visual understanding is the basis of all knowledge”


The school used maps, diagrams, and other visual materials for instruction. The atmosphere was relaxed and informal.

    Memorization by rote was discouraged.

Each item of learning was carefully linked to a visual base image in accordance with Pestalozzi’s principles.. In relation to smart drugs the role of the visual base image is to anchor thought , providing something concrete to refer back to and reflect upon .

Modern neuroscience supports Pestalozzi’s methods . The picture superiority effect [PSE] has established that while we recall 10% of what we hear after 3 days  . Add imagery and boost recall to 65%.

Neuroscience tells us we can dispense with external imagery . The brain does not know the difference .

Why over tax the 10 percent  if a better way exists !

If you are a sub vocaliser then the alternative involves imprinting content through repetition . This involves using an inner voice to repeat content over and over .

The practical benefits of the PESTALOZZI approach . When you add imagery you encode information into more than one area of the brain . Create more hooks and you wil boost powers of recall .

Einstein  flourished in an environment  which embraced  this styles of thinking .

The evidence that his style of thinking was nonverbal and visually mediated cannot be doubted.

The M:O:A:T framework .


Please note : At the end of this course you will asked to complete  a timed  quiz . Since it is impossible to assess the state of your working memory if you fail to cover the supplied  content we have made every lesson compulsory .